Vision

To be a successful investment firm through the application of the highest professional standards, drawing on our investment experience and adhering to our Islamic values

Organizational Values

• Trust
  Gained from all our stakeholders and the general public
• Excellence
  In achieving the highest professional standards in all our dealings
• Dedication
  In adopting Islamic values, professional appearances, honesty, confidentiality, professionalism and accuracy, as well as adhering to the company-wide culture of high ethical standards
• Transparency
  In all our dealings, contracts and results

Mission

• To create value for our shareholders and maintain it over the long-term
• To provide unique and high quality financial products and services which are in line with the market and comply with the principles of the Islamic Shari’ah
• To meet the needs of customers in simple, flexible and creative ways
• To provide our investors with sound investment advice, drawing on the strength of our experience and knowledge, while keeping abreast of the latest financial sector developments
• To maintain a strong work culture by attracting and rewarding high quality staff, and motivating them to provide high quality and competitive services